Hi, I’m Ben.

What must be, not what could be

I had a conversation with one of our designers at Wunderlist. We spoke about a new feature he was working on and he was seeking advice on how to prioritize certain ideas over others. At one point my response was: “Don’t let your team get carried away in ‘what could be built’, but focus on ‘what must be built’.” Designing a product is exciting and will inevitably lead you to an…

Must-read Books for Designers

Two years ago I published an article with a few book recommendations on what to read. Back then I started curating a list of books I read and think are important if you want to develop a well-rounded design expertise. I will continue curating more books and update the list from time to time, so please feel free to leave a comment with books you think should be on the list.

Type, Face & Character—Why you’re wasting a lot of potential in your product

Typography is a design discipline that is categorized as either “elitist” or “boring” depending on where you’re coming from. It is a topic that everyone seems to be interested in, but when you look at how many people actually care about it in their daily business, it seems to be a minority topic. Typography is this weird field where you have a whole bunch of rules about how to set…

2013 in Tech—The groundbreaking “disappointment”

Looking at 2013 and the yearly reviews in the tech press, one would get the impression this past year was a waste of time. But on Christmas Eve, when my mom created a Facebook account on her iPad (and is now chatting away with friends and family—both near and far), it made me realize one important fact: 2013 wasn’t disappointing at all. We just lost perspective of the greater scheme, the…

What drives the Digital Elite?

On Sep 5th, Yahoo “unveiled” their new logo to the public and rest is internet history. For almost a week now, my Twitter stream has been flooded with new tweets, blog posts, opinions, etc. about this new logo. Even famous and renowned individuals joined in on the discussion. How can one of the world’s largest internet companies design such a crappy logo, followed by the release of a (not…

On being a designer in the 21st century

As designers, we waste too much time in discussions about taste, style, pixels or ego. Thus, we are not focusing on what makes design such a challenging job. As designers at the beginning of the 21st century, we have both a great opportunity and a greater responsibility to redefine the role of the designer. Form follows function follows experience I am excited being part of the generation that is…

What UX really is

Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible for everyone, here is a detailed scenario of what great user experience feels like:   Imagine you’re hungry and, instead of cooking your own food, you decide to go out for dinner. How do you choose the right restaurant? Well, you would just ask a few friends to recommend a nice,…